Merchant terms
Version 1.1 of 07/09/2026
These terms govern a merchant's participation (hereinafter "the Merchant") in the fidelity card network operated by Social Up Shpk, registered at Rruga Robert Shvarc, 1001 Tirane, NIPT M42424012O (hereinafter "Social Up Shpk"). The Merchant accepts them upon registration or at first sign-in to the management panel; the acceptance is recorded with date, time and version number.
1. Purpose
Social Up Shpk operates a network of time-limited cards for tourists and visitors. Whoever buys a card is entitled to a discount at participating merchants, for as long as the card remains valid.
By joining, the Merchant becomes part of the network: their business appears on the map and in the public listings of the service, and cardholders can obtain the discount at their premises.
2. Joining and activation
Participation takes effect when Social Up Shpk approves the Merchant's application. Until then the business is not publicly visible and cannot accept cards.
Social Up Shpk reserves the right to decline an application, without being required to state its reasons, where the business is not compatible with the service.
3. The discount
The Merchant undertakes to grant holders of a valid card the discount agreed with Social Up Shpk, on the terms shown on their public page: percentage or fixed amount, any minimum spend, any maximum cap and any exclusions.
The discount:
- applies at the time of payment, to the amount due;
- cannot be combined with other promotions, unless the Merchant states otherwise;
- confers no right to a cash refund;
- is borne by the Merchant: Social Up Shpk pays no reimbursement for the discount granted.
The commercial terms may be changed by agreement between the parties. Every change is recorded by the platform, showing the values before and after.
4. Card verification
Before granting the discount, the Merchant must verify the card using the tools provided by Social Up Shpk (scanning the QR code from the customer's private area and confirming from their own panel).
The Merchant is not required to grant the discount where the card has expired, is not yet active, is invalid or cannot be verified.
5. The Merchant's obligations
- provide truthful and up-to-date details about the business, its locations and its contacts;
- grant the discount to every holder of a valid card, without discrimination;
- afford cardholders the same treatment, the same quality of service and the same list prices as other customers, save for the discount;
- report any material change promptly, including the closure of a location or the cessation of business;
- keep their panel credentials secure and not share them with third parties;
- comply with the law applicable to their business, including tax and safety requirements.
6. Social Up Shpk's obligations
- make the platform and the card verification tools available, with reasonable technical diligence;
- publish the Merchant's page on the service's channels;
- process the data of the Merchant and of customers as set out in article 9;
- give the Merchant access to the history of redemptions recorded at their locations.
7. Costs
Joining the network is free of charge for the Merchant, unless otherwise agreed in writing between the parties. Any additional services are the subject of a separate agreement.
8. Duration, withdrawal and suspension
Participation is open-ended. Either party may withdraw at any time by written notice to the other; withdrawal takes effect within 15 days of the notice.
Social Up Shpk may suspend or remove the Merchant from the network with immediate effect in the event of:
- breach of these terms, in particular an unjustified refusal to grant the discount;
- repeated and well-founded complaints from cardholders;
- misuse of the platform or of the verification tools;
- cessation of business or loss of the requirements to carry it on.
Suspension entails removal of the business from the map and from the public listings, and the inability to verify cards. Cards already bought by customers remain valid and may be used at the other participating merchants.
9. Personal data
The parties process personal data in accordance with Albanian personal data protection law and, where applicable, Regulation (EU) 2016/679.
Social Up Shpk processes the contact details of the Merchant and of their representative in order to manage the participation.
For each use of a card at one of the Merchant's locations, the platform shows the Merchant the customer's first name only, together with the date, time, amount and discount granted. The Merchant does not receive the customer's email address, surname or any other identifying data, and undertakes not to request them as a condition for granting the discount.
10. Trade marks and promotional material
Social Up Shpk may use the Merchant's name, logo and images to promote the network on its own channels. The Merchant may use the promotional material supplied by Social Up Shpk to advertise their participation, without altering it.
Either party may withdraw this permission for the future by written notice.
11. Changes to these terms
Social Up Shpk may amend these terms by publishing a new version. The version in force is always available on the service's website.
When a new version is published, the Merchant is asked to accept it again at their next sign-in to the panel. Failure to agree to the new version entitles the Merchant to withdraw under article 8.
12. Limitation of liability
Social Up Shpk is not liable for interruptions of the platform caused by technical circumstances outside its reasonable diligence, nor for the commercial relationship between the Merchant and customers, including the quality of the goods and services provided.
The Merchant remains solely responsible for correctly issuing the tax documents relating to the transactions carried out.
13. Governing law and jurisdiction
These terms are governed by Albanian law. The courts of Tirana have jurisdiction over any dispute.
14. Contact
Social Up Shpk — Rruga Robert Shvarc, 1001 Tirane — Email: info@ilmioviaggioinalbania.com — Tel: +355699459366